I am just think about some of the huge epic genre films due this summer, mostly the superhero ones like THE AMAZING SPIDERMAN (which I still personally am not sure needed to be made, but well this happens now in Hollywood right?), THE DARK KNIGHT RISES, and THE AVENGERS to name only some.
We have all I am sure seen plenty of the teaser trailers and trailers of other lengths over the net now, some official some ‘leaked’ and we have gradually been brought to a massively excited hyped state of anticipation now. THE DARK KNIGHT…trailers are now very infamous for the strange quality of sound and how exactly the BANE character is involved in the film. Many folk have complained about this trailer, I suppose it could be seen to have disturbed fans anticipation in ways. THE AVENGERS teasers and more recent longer trailers have worked better I think, especially with the cheeky end of credits scenes after the IRON MAN, THOR, and CAPTAIN AMERICA movies. How we view first glimpses of new movies and trailers has changed a lot in quite a short period of time and some are arguing that it could be creating a seriously negative effect upon the eventual releases of the movies we seek to know about early on.
There have been a number of clever souls poting imagery and candid footage of these massive budget movies being filmed on location, and it does make me wonder if it is deconstructing the wonder, the anticipation and excitement in a large way. These clips and images of in production filming could very likely be very ingenious viral marketing attempts and that could be just the way companies think they should create the hype, interest and publicity to the public, but is it the best way?
We do know so much information, gossip, hype and news as things happen, minute by minute today due to the internet, that is a fact but should film promotion be so immediate, so invasive of the production and creation which could in some way break down our sense of the fictional world we intend to see soon enough?
In the meantime, I wait for postings and updates about some of these mega budget genre movies like many of you out there, and that is how things are right now…